E-commerce encompasses a wide range of activities, from drop shipping through to actual retailing, and many e-commerce businesses move through a range of activities as they evolve. There is, however, one commonality to all these actions, and that is the risk element. As we explain below, operating multiple accounts and storefronts is one of the keys to achievement in a crowded marketplace, just like in physical retail. However, even when used firmly, you can easily find your accounts suddenly banned – giving rise to your business to a stop.
Here are some ways you can Increase Your eCommerce Revenue:
1. Build Trust of Your Brand
Increase the quality of your products. Sell what your product description says. This demonstrates that you are honest with your customers.
- Keep buyers engaged on your social media pages. You can enact webinars, shoot live videos of your warehouse/office, and initiate sweepstakes. All these activities help you connect with your customers.
- Share user-generated content on your blogs, social media pages, and websites. These can be testimonials of your products or tweets of your users who had an incredible familiarity shopping from your web store.
- Inquire users to provide an honest review of your service on surveys & rating websites.
- Select reliable hosting for eCommerce that is optimized for fast load times.
It is constantly better to know the business governing laws of different countries before you market to them. Additional compliance regulations will only help you boost eCommerce sales.
2. Set Your Prices Right
Now that you have developed some trust, folks will visit your online store. It is time you set the straight quotes so that these people can buy from your store.
Learn about the price other stores are charging for the same product. Maybe you can leverage price as your different selling point.
Modify your wholesaler if they are selling the product for a massive cost. You may have to dig into the market for this, but it will be worth it in the long term.
Evaluate decreasing shipping prices or providing free shipping if people spend more than a special amount on your store.
3. Build a Unique Selling Proposition (USP)
Inquire yourself with the following questions:
- What makes you stand out from the other online stores?
- What is your product’s price?
- What is product excellence like?
- What type of consumer service do you offer?
- Now capitalize on these steps.
Occasionally you don’t even realize what your USP is. If that is the case, explore the review websites and see what your customers are composing about you and what keywords they are using. These keywords narrate your service to your audience. Use them in your marketing element as they are the WORDS of your CUSTOMERS.
4. Optimize & Split Test Website
You only have 15 seconds to grab the awareness of the user. If you can’t, you miss them. This is called the 15-second rule of website working. The second most valuable rule of conversion rate optimization (CRO) is the 3-click rule. A site user should assign only three clicks to reach the checkout page. Make sure that you optimize your website according to your requirements.