what is a domain name? let’s suppose you own a company named Abracadabra Motors. in today’s world, your business is only half established if you don’t have a website of your own. so you choose a name for your website, let’s say General news . the distinct name that distinguishes your company from the other websites is the domain name. in this case, abracadabra.com. when you make a website, the domain name has to be registered. therefore your website is registered in the name of your domain.
it takes only a few steps to secure a domain. you just need to find out the most appropriate name for your domain and then register the name with a web hosting company or an independent registrar. the registration is considered valid for one or more than one year. once the registration process is done, the name prescribed is assigned to the primary and secondary server of the host, which in turn points it to its website. small companies can do with one domain name, however, bigger companies usually have multiple domains. some of the bigger corporates even buy as many domain names as possible to prevent them from being taken by their rival companies, even if they are never used.
the domain owner performs tasks like:
- renew and terminate domain registration
- determine the hosting provider and name server
- change domain name if required
- check similar names that might affect the brand’s reputation
- track the analytics and check its performances on searching
- check suspicious access if any
- validate the IP address of the domain
the tools required for domain management are available with the web hosting service and the registrars. these tools offer settings that can be managed in nontechnical and graphical ways. these tools help in managing chief tasks like renewing and terminate domain registry, validate IP address and configure nameserver or manage portfolios consisting of multiple domains, and tracking their performances. some also have name generators to manage more than one registrar and to keep the domains safe and secure. these tools may be free or paid depending on their utility. these tools are either downloadable or can be made available through the clouds or can also be outsourced. no matter what, through these tools, the users can have full control of every aspect of their domain management without depending on a third party.
the domain management services help a great deal to manage the huge number of domain names that giant companies register for themselves which mostly stay dormant and unused. these management services track and maintain the active/inactive domains associated with the portfolios of the big companies. these services have their own management tools for handling domain registration and domain renewals., reviewing them and discard the unwanted domains. they also ensure domain security. they have analytics to track unauthorized uses and the performances of the sites. domain management services are not only effective for large corporate houses but also small enterprises who want to manage the domains on their own.
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